Technology / PlatformRetendor
Brand architecture and product identity for a platform built on retention, not noise.
Under the umbrella
The house and its companies.
Partnership with The 40 is not a vendor relationship. Companies enter the umbrella and gain the whole house — production, brand, advertising, advisory and the network around it.
Currently in the portfolio
Retendor
HP Sports
NOVAUX
After Dark by Brunch
NEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTRetendorHP SportsNOVAUXAfter Dark by BrunchNEXTThe portfolio
Selected partners.
Technology / PlatformSports MediaHP Sports
Broadcast identity, social storytelling and matchday content systems.
Agentic AI / OperationsNOVAUX
NOVAUX deploys agentic AI systems that autonomously run the operational layer of small service businesses — all reporting to one real-time client portal.
HospitalityAfter Dark by Brunch
Concept naming, world-building and nightlife campaign production.
Members ClubNEXT
Heritage-forward identity and member communications for a new institution.
What partnership means
Shared standard, shared network.
Partners sit alongside established companies and introduce each other to rooms they would not otherwise enter. The umbrella is the asset.
One senior team
The same people who take the consultation stay on the account.
Cross-house access
Production, brand, advertising and advisory without renegotiating a scope each time.
A real network
Introductions, co-productions and shared audiences across the portfolio.
By invitation & application
Enter the umbrella.
We add a small number of companies to the portfolio each year. If you believe yours belongs, begin with a consultation.
Book a consultation